Invest and Promote your Personal Brand

Good Morning Brilliant and Excellent People,

I look forward to sharing with you Brilliant and Excellent tips for attaining your goals and fulfilling your Purpose.

Today, I will share a thought on investment in self and promoting personal brand

The most valuable asset you have is yourself, you are your own best advertising agent. 

Guess what, when you go for an interview or simply meet up a client to discuss business, who do they see? You. ‘Investing in yourself is the best thing you can do.

 Anything that improves your own talents; nobody can tax it or take it away from you…

If you’ve got talent yourself, and you’ve maximized your talent , you’ve got a tremendous asset that can return ten-fold’ Warren Buffet.

Investing in yourself is the growth of your human capital value. According to Wikipedia, Human Capital is “the stock of competencies, knowledge, social and personality attributes, including creativity, embodied in the ability to perform labour so as to produce economic value.” Economic value cannot be generated without some form of investment in yourself, all of the skills involved are product of consistent, intentional investment in self.

I’ve listed a few step to investing in yourself and building your human capital value

1.   Identify your strength

2.   Review your goal and challenge yourself to do higher

3.   Improve your skill base proficiency

4.   Read a new book

5.   Get a mentor

6.   Dare yourself to do things you’ve never done before

These steps listed above are not particularly in any order, and each of the individual steps remain an important ingredient in self-development.

After you have taken time to invest in yourself, what next?

These question is often asked by people who have done a great deal of investing in themselves, expected a huge turn around and then nothing happened.

Actually, the work doesn’t end at investing in yourself, after you have done this, you also need to take time to build your personal brand. These are two different things. Personal branding is the process of marketing your skills, personality, and values.

Personal branding is putting your skills in the face of the world, but your branding will not be effective if you haven’t differentiated yourself by investing in yourself, by doing this, you are deepening your effect.

A way to start your branding journey is to maximize sites such as visualize.me or kinzaa to create your page and tell your story.

Benefits of investing in yourself

Someone once said, “You will never go broke from investing in yourself”, this statement is absolutely true. Investing in yourself cost money, quite true, but soon enough, you get paid for your competencies.

1.   Potential for higher income

2.   It helps you advance in your career

3.   It increases your level of confidence

4.   Increased job skills leads to increase job security

5.   You gain the respect of colleagues and bosses

6.   It increases technical know-how

Bottom line

“Do something today that your future self will thank you for” Anonymous